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One weakness of group interviews is that they add another layer of reactivity.
Alternate Reality Games
Interactive networked narrative games that use the real world as a platform, often involving multiple media and game elements to tell a story that may be affected by participants' ideas or actions.
Barriers To Entry
Obstacles that make it difficult for new competitors to enter a market, including high costs, regulatory requirements, and strong brand loyalty among existing consumers.
Casual Game
A video game designed for a broad audience, which is easy to learn and play, and typically requires no long-term time commitment.
Core Game
The central gameplay mechanics and narratives that define the primary experience of a video game.
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