Natalie Is a Sales Manager and Trying to Determine the Best

question 23

Multiple Choice

Natalie is a sales manager and trying to determine the best type of relationship to seek with the different account groups her company serves. Natalie should keep in mind that:

• A) Most customers prefer a lower level transaction-based relationship.
• B) Most customers prefer a higher level collaborative relationship.
• C) Selling costs are increased when serving accounts with higher-level relationships.
• D) The relationship desired by the customer takes priority over the cost of serving that customer.
• E) Natalie needs to keep each of the above in mind.

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