Explain the Customer Purchasing Decision Process

question 13

Essay

Explain the customer purchasing decision process.

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Definitions:

E-commerce

The exchange of goods, services, or the transfer of money or data, mainly over the internet through an electronic network.

Self-regulation

A process where an individual, organization, or industry governs itself without intervention from external bodies, often through adherence to internally set standards.

Breach of Confidence

The violation of a private trust through unauthorized disclosure of confidential information.

Confidential Information

Information not made public that is viewed as the property of the holder, which could include trade secrets, business plans, or personal information.