What Is MBDA, and How Can It Help in Small

question 5

Essay

What is MBDA, and how can it help in small businesses?

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Definitions:

Prototypes

Generalized and idealized examples of categories or concepts that capture their most typical features.

Self-Categorisation

The cognitive process by which individuals classify themselves and others into categories or social groups, such as 'us' vs. 'them', influencing behavior and attitudes.

Great Expectations

A phrase often used to denote high hopes or ambitious goals for something or someone.

Relational Social Identities

Refers to the part of an individual's self-concept based on their relationships and membership in social groups, emphasizing the importance of social connections in defining oneself.