The Introduction to Chapter 2 Focuses on Megan Foley, a Vice

question 90

Multiple Choice

The introduction to Chapter 2 focuses on Megan Foley, a vice president of an engineering firm. What does Megan suggest that business owners employ as a secret weapon to boost sales and build more solid client relationships?

• A) a code of ethics to guide employee behaviour
• B) a security system for client information
• C) the power of trust as a competitive differentiator
• D) using competitive intelligence to improve a product or service offering

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Definitions:

Telegraphic Speech

Type of speech in which only the essential words are used.

MLU

Mean Length of Utterance, a measure in linguistics used to quantify the complexity of children's language development by calculating the average number of morphemes per sentence.

Telegraphic Speech

A stage in language development where a child speaks in short, simple constructions, omitting unnecessary words but conveying the message, similar to a telegram.

Shaping

In learning theory, the gradual building of complex behavior patterns through reinforcement of successive approximations of the target behavior.