According to the Textbook, How Is the Business Buying Process

question 96

Multiple Choice

According to the textbook, how is the business buying process different from the consumer buying process?

• A) a larger number of sellers
• B) a greater number of defined phases
• C) fewer people influencing the buying decision
• D) less frequent contact with sellers

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Definitions:

Selective Distribution

Lies between the intensive and exclusive distribution strategies; uses a few selected customers in a territory.

Retail Customers

Individuals who purchase goods or services for personal use from retail stores, as opposed to buying for business or resale purposes.

Wholesale Prices

The cost at which goods are sold by wholesalers to retailers, usually lower than the retail price due to the absence of retailer markup.

Wholesalers

Businesses that sell goods in large quantities at lower prices, typically to retailers, other businesses, or professional users, but not directly to the end consumer.