What Kind of Purchase Decision Occurs When a Buyer Has

question 114

Multiple Choice

What kind of purchase decision occurs when a buyer has experience in purchasing a product in the past but is interested in acquiring additional information regarding alternative products and suppliers?

• A) a straight rebuy decision
• B) a modified rebuy decision
• C) a flexible rebuy decision
• D) a new task decision

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Definitions:

Latent Learning

The subconscious retention of information without immediate or apparent reinforcement or application, which can later be demonstrated when needed.

Absence of Reinforcement

A condition in which a behavior is not followed by a reinforcing stimulus, potentially leading to the reduction or cessation of the behavior.

Cognition

The intellectual activities or procedures used to gain understanding and knowledge by means of reasoning, experiencing, and perceiving with the senses.

Reinforcement Schedule

A pattern that defines how often a desired response will be reinforced.