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Idil watched a video in which a man engaged in ten behaviors associated with con- struction workers and an equal number of behaviors associated with lawyers. Idil believed the man in the video was a lawyer. Idil is most likely to later recall the man's behaviors that were
Social Causes
Issues or missions aimed at improving society or addressing social problems, often leveraged by organizations to demonstrate corporate social responsibility.
Brand Purpose
Refers to the underlying mission or reason for a brand's existence beyond making a profit, often related to societal or environmental contributions.
Overcome Accusations
The process of successfully defending against or disproving allegations or charges, often in a legal or public relations context.
Deficit of Authenticity
A situation where there is a noticeable lack of authenticity, leading to skepticism and decreased consumer trust in a brand or entity.
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