Stereotype Application Is Likely to Occur Automatically After Stereotype Activation

question 74

Essay

Stereotype application is likely to occur automatically after stereotype activation unless both of two conditions apply. Explain those two conditions.

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Definitions:

Culture-Identity

The connection and relationship between an individual’s or group's culture and their self-concept or sense of identity.

Brand's Identity

The collection of attributes and values that define how a brand presents itself to the market and distinguishes itself from competitors.

Brand's Image

represents the public perception or the set of beliefs held about a brand.

Firm's Culture

The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.