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Compare and Contrast the Personalization and Salient Categorization Models of Preju-

question 152

Essay

Compare and contrast the personalization and salient categorization models of preju- dice reduction.


Definitions:

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.

Salesperson

An individual who sells goods or services to customers, often working on commission and focusing on meeting customer needs.

Purchase

The act of buying goods or services, involving a transaction between a buyer and a seller.

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