Examlex
Compare and contrast the personalization and salient categorization models of preju- dice reduction.
Personal Selling
The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.
Summary Close
A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.
Salesperson
An individual who sells goods or services to customers, often working on commission and focusing on meeting customer needs.
Purchase
The act of buying goods or services, involving a transaction between a buyer and a seller.
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