According to the Textbook, What Is Risked by a Salesperson

question 92

Multiple Choice

According to the textbook, what is risked by a salesperson who attempts to make a sales presentation before building a foundation through sales dialogue?

• A) focusing on the wrong things in the presentation
• B) being perceived as noncustomer-oriented and overly aggressive
• C) spending too much time on relationship building and not enough on selling the product
• D) putting too much attention on the price of the solution before full value is built in the customer's mind

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Definitions:

Time Limited

A situation or offer that is available only for a specified period before expiring or changing.

Need-Satisfaction Presentation

A sales technique focusing on identifying and addressing the specific needs or problems of a customer to suggest a tailored solution.

Selling Situation

The specific context or environment in which a sales interaction takes place, including factors like customer needs, competition, and market dynamics.

Group Sales Presentation

A sales pitch or presentation delivered to multiple potential buyers at once, often used to generate interest in a product or service among a collective audience.