Of the Many Techniques Advertisers Use to Persuade Customers to Purchase

question 9

Multiple Choice

Of the many techniques advertisers use to persuade customers to purchase goods, which is the most effective?

• A) Appeal to sentiments-accentuating affection, love, belongingness, community, patriotism, and other values that may be conferred upon the consumer by acquisition of the product
• B) Price advertising-appealing to the financial concerns of consumers
• C) "You" or status advertising-suggesting the product is offered out of concern for you and will provide heightened prestige to those who acquire it (the product)
• D) Green advertising-appealing to the environmental concerns of consumers

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Definitions:

Dendrites

The branched projections of a neuron that receive electrochemical signals from other neural cells and transmit these signals toward the cell body.

Newborn Sleeps

Refers to the sleep patterns and behaviors of newborns, often characterized by short cycles of sleep and wakefulness throughout a 24-hour period.

Hours

Units of time equivalent to 60 minutes, used to measure the duration of events or the length of the day.

Day

A period of 24 hours as a unit of time, representing one complete rotation of the Earth on its axis, commonly divided into daytime and nighttime.