Of the Many Techniques Advertisers Use to Persuade Customers to Purchase

question 9

Multiple Choice

Of the many techniques advertisers use to persuade customers to purchase goods, which is the most effective?

• A) Appeal to sentiments-accentuating affection, love, belongingness, community, patriotism, and other values that may be conferred upon the consumer by acquisition of the product
• B) Price advertising-appealing to the financial concerns of consumers
• C) "You" or status advertising-suggesting the product is offered out of concern for you and will provide heightened prestige to those who acquire it (the product)
• D) Green advertising-appealing to the environmental concerns of consumers

---

Definitions:

Gibson

Refers to James Gibson, a psychologist known for his work in visual perception and the theory of affordances which suggests that the environment offers opportunities for action.

Sensory Restriction

A method that involves limiting sensory input to the brain, which can lead to altered states of consciousness or relaxation.

Functional Blindness

A psychological condition where an individual's sight is not impaired by any observable physical eye defect, yet they are unable to see, often due to emotional or psychological reasons.

Color Constancy

A perceptual phenomenon where the perceived color of objects remains relatively constant under varying illumination conditions.