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Epicurus wants us to realize that an awareness of our mortality allows us to enjoy life as long as we have it, and that "a right understanding that death is nothing to us makes the mortality of life enjoyable, not by adding to life an unlimited time, but by taking away the yearning after fame and fortune."
Mass Affluent
A demographic group characterized by their substantial disposable income, though not wealthy enough to be considered rich by traditional standards.
Investable Assets
Financial assets or securities that individuals or institutions can purchase in order to generate returns.
Market Segmentation
The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.
Marketing Resources
Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.
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