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Explain what Nagel means when he says, "No further justification is needed to make it reasonable to take aspirin for a headache, attend an exhibit of the work of a painter one admires, or stop a child from putting his hand on a hot stove. No larger context or further purpose is needed to prevent these acts from being pointless." Do you agree with Nagel? Explain your answer.
Consumer Purchase Decision
The process that consumers go through in identifying and evaluating options before making a buying choice.
Information Search
The process by which individuals seek and gather information from various sources to make an informed decision.
Consumer Purchase Decision
The mental and emotional process leading up to a consumer's act of buying a product, encompassing need recognition, search for information, evaluation of alternatives, and the final acquisition.
Choices
Options available to individuals or organizations from which a decision can be made.
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