Examlex
According to Locke, "Secondly, in the state of Nature there wants a known and indifferent judge, with authority to determine all differences according to the established law."
Brand Equity
The value and strength of a brand in the marketplace, based on consumer perceptions, recognition, and loyalty.
Financial Valuation
The process of determining the economic value of a company, brand, or asset, based on its ability to generate future income.
Brandz
A global brand equity platform that provides insights and research on brand valuation and performance.
Brand Scorecard
A strategic management tool used to monitor, measure, and manage a brand's performance against predetermined goals or benchmarks.
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