Examlex
According to Marquis, "The moral generalizations of both sides are not quite correct. The generalizations hold for the most part, for the usual cases. This suggests that they are all ____________ generalizations, that the moral claims made by those on both sides of the dispute do not touch on the essence of the matter."
Offering
What you are offering to a particular customer segment, the value generated for those customers, and how you will reach and communicate with them.
4 Ps Framework
A marketing model identifying Product, Price, Place, and Promotion as the four key components of a marketing strategy.
Pitch
A presentation or proposal made to potential customers, investors, partners, or collaborators, aiming to persuade or inform about a product, service, or idea.
SMILE and SCRATCH Test
A mnemonic used by entrepreneurs to evaluate the strengths and weaknesses of their business ideas based on specific criteria.
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