In Benefit Selling, What Is the Term for the Combination

question 65

Multiple Choice

In benefit selling, what is the term for the combination of a specific feature and its meaningful benefit statement?

• A) a selling point
• B) a confirmed benefit
• C) an advantage
• D) a potential benefit

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Definitions:

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance.

Direct Labor Rate

The cost per labor-hour of the workers directly involved in the manufacturing or production process.

Fringe Benefits

Fringe benefits are additional compensation provided to employees beyond their normal wages, including health insurance, retirement plans, and paid time off.

Contribution Margin

Represents the amount of revenue remaining after deducting variable costs, contributing towards covering fixed costs and generating profit.