Examlex
Explain what Hawley means by Undermining and Counterargument.
Firm Differentiation
The strategy of making a company's products or services distinct from its competitors in the eyes of customers, often through unique characteristics or superior quality.
Stigmatize
To brand or label something negatively, leading to discrimination or ostracization, often based on misconceptions or prejudice.
Personal Transformation
The process of significant change in a person's character, appearance, or circumstances, often fostered by products or services.
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