Examlex
According to Locke, the mind learns by degrees and grows familiar with some ideas lodged in the memory, and the names attached to them. Afterwards, the mind abstracts them, and learns the use of general names. This process starts because our innate ideas act as building blocks for all subsequent knowledge.
Niche Market
A focused, targetable portion (segment) of a market, characterized by specific and distinct needs or preferences.
Points-Of-Difference
Unique attributes or benefits of a product, service, or brand that set it apart from its competitors in the eyes of the target market.
CVP
Stands for Cost-Volume-Profit analysis, a tool used by businesses to determine how changes in costs and volume affect a company's operating income and net income.
All-Benefits
A type of value proposition that involves identifying and promoting all the benefits of a product or service to customer segments, with little regard for the competition or any real insight into what the customer really wants or needs.
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