Which Common Type of Sales Goal Are Customer Goodwill Generation

question 17

Multiple Choice

Which common type of sales goal are customer goodwill generation, level of satisfaction, and receivables collected examples of?

• A) customer retention
• B) ancillary activity
• C) conversion
• D) customer service

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Definitions:

EDLP Pricing

A pricing strategy where a company sets consistently low prices for all its products without running short-term promotions.

Reference Price

The price against which buyers compare the actual selling price of the product and that facilitates their evaluation process.

Strategy

A comprehensive plan or set of actions designed by an individual or organization to achieve specific long-term goals.

Market Share

The percentage of an industry's sales that a particular company controls, indicating its competitiveness in the market.