On-Air Promotions Are the Most Common Method Used to Retain

question 19

Multiple Choice

On-air promotions are the most common method used to retain and expand listenership. All of the following are common examples of on air promotions EXCEPT:

• A) station slogans
• B) station call letters
• C) station contests/giveaways
• D) station commercials

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Definitions:

Positive Growth

The process of developing advantageous attributes or overcoming challenges in a way that leads to improved wellbeing.

Therapeutic Change

The process of transformation or improvement in a client's thoughts, feelings, behaviors, or overall well-being through therapy.

Insight

The understanding and awareness of the underlying causes of one's thoughts, feelings, and behaviors.

Unconditional Positive Regard

A term in psychology associated primarily with humanistic approaches, particularly Carl Rogers, describing an attitude of total acceptance and support toward another person regardless of what they say or do.