On-Air Promotions Are the Most Common Method Used to Retain

question 19

Multiple Choice

On-air promotions are the most common method used to retain and expand listenership. All of the following are common examples of on air promotions EXCEPT:

• A) station slogans
• B) station call letters
• C) station contests/giveaways
• D) station commercials

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Definitions:

Consequential Damages

Indirect damages that do not flow directly from the act but occur as a consequence of the initial act, often involving loss of profit or other secondary losses.

Liquidated Damages

A pre-determined sum agreed upon by parties in a contract as compensation for breach of contract, where actual damages are difficult to ascertain.

Doctrine

A principle or body of principles presented for acceptance or belief by a religious, political, scientific, or philosophic group.