Arbitron Uses What Method to Determine Ratings

question 14

Multiple Choice

Arbitron uses what method to determine ratings?

• A) Direct telephone calls
• B) A "black box" attached to your radio
• C) A diary
• D) Personal interviews

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Definitions:

Negative Phrasing

The use of words or expressions that convey a negative connotation, often used to dissuade or deter.

Positive Statement

An assertion or claim that reflects an objective observation about the world, which can be tested or verified.

Direct Approach

A straightforward method of communication or problem-solving that involves addressing issues without evasion or complication.

Direct Format

A straightforward and clear method of presentation or communication that goes straight to the point without unnecessary details.