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According to the textbook, what is the critical task in determining a relationship strategy with different account groups?
Shareholders
Individuals or entities that own a share or shares of stock in a corporation, giving them partial ownership of the company.
Suppliers
Businesses or individuals that provide goods or services to another company as part of the supply chain.
Customers
Individuals or businesses that purchase goods or services from a company.
Mission Statement
A formal, succinct statement declaring the goals, purpose, and values of an organization or company.
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