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The first step in the sales management process is developing the salesforce.
Comparative Case Studies
Research method involving detailed and systematic comparisons of cases (events, processes, organizations, etc.) to understand their similarities and differences.
Multiple-case Studies
Research approach involving the detailed and in-depth examination of several cases within a real-world context to understand a broader issue.
Cross-case Studies
Comparative research designs that analyze multiple cases to identify patterns and understand variations across different contexts or settings.
Instrumental Case Study
An in-depth examination of a particular case, situation, or individual to gain insight into a broader issue or phenomenon.
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