In His Examination of More Than 1,100 Political Commercials, What

question 14

Multiple Choice

In his examination of more than 1,100 political commercials, what did communication scholar Dr. Larry Sabato conclude?

• A) To communicate political truth, an advertisement must be positively packaged.
• B) At least 75 percent of all commercials in recent campaigns have been negative.
• C) Political advertising is becoming increasingly negative.
• D) Candidates who choose to support their own records in ads are not as successful as those who attack the records of their opponents.

Differentiate between the concepts of real self, ideal self, and fully functioning individuals according to Rogers.

Analyze the strengths and criticisms of the humanistic approach in psychology.

Understand the role of anxiety, defense mechanisms, and statistical determinism in relation to personality and therapy according to Rogers and Freud.

Recognize the implications of Maslow's hierarchy of needs in understanding human motivation and behavior.

---

Definitions:

Personal Opinion

An individual's specific thoughts or beliefs about a subject, which may not be based on fact or knowledge and can vary greatly from person to person.

Empirical Proof

Evidence that serves to either support or counter a scientific theory or hypothesis, obtained through direct observation or experimentation.

Operational Definition

A clear, precise definition of a term in a study, based on the specific operations or procedures used to determine its presence.

Observed And Measured

The process of collecting data through direct observation and quantification of phenomena or behaviors.