What Is One of the Biggest Concerns About Negative Advertising

question 36

Multiple Choice

What is one of the biggest concerns about negative advertising, according to communication scholar Kathleen Jamieson Hall?

• A) It promotes falsehoods or encourages the audience to make false inferences.
• B) It makes viewers less likely to vote.
• C) It creates a polarized political climate.
• D) It promotes cynicism about humanity in viewers.

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Definitions:

Selling Expenses

Costs associated with the selling of a company's goods or services, not including the cost of producing the goods.

Nonoperating Items

Revenue and expenses arising from activities outside of a company's normal business operations, such as investing or financing activities.

Gross Margin

The difference between sales revenue and the cost of goods sold, expressed as a percentage of sales revenue.

Operating Expenses

Costs related to the day-to-day functions of a business, excluding the cost of goods sold.