Which Theoretical Framework Views Media as a Component in a Much

question 15

Multiple Choice

Which theoretical framework views media as a component in a much larger and more fundamental system of influences to which we are all subject?

• A) Encoding/Decoding
• B) Reception analysis
• C) Limited effects
• D) Uses and gratifications

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Definitions:

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The strategies and methods that companies operating online employ to generate revenue, including ecommerce, subscription services, and advertising-based models.

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