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In Which Form of Marketing Does a Company Pay for Certain

question 17

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In which form of marketing does a company pay for certain keywords to show up high in the rankings of Google or Bing, for example?


Definitions:

Cash Flows

The gross total financial exchange in and out of an enterprise, significantly altering its liquidity capacity.

Capital Structure

A company's use of both borrowed money and stocks to finance its ongoing operations and grow.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the normal operating cycle of the business.

Capital Structure

The fusion of equity and debt resources a firm applies to underwrite its operational needs and scalability.

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