Sophisticated Sofas Advertises Online and Pays for Results Only in the Form

question 52

Multiple Choice

Sophisticated Sofas advertises online and pays for results only in the form of click-throughs to their site rather than total page views. This is called __________ advertising.

• A) search-engine
• B) performance-based
• C) cost-per-thousand
• D) social-marketing

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Definitions:

First Deposit

The initial amount of money placed into a financial account or investment.

Inflation

The speed at which overall price levels for products and services increase, leading to a decrease in buying power.

University Tuition

The fee charged for instruction and education at universities, varying widely by institution, program, and geographic location.

Amortized Mortgage Loan

An amortized mortgage loan is a type of loan where the principal and interest are paid down over the loan term through fixed monthly payments, leading to full repayment of the loan at the end of the term.