In the Past, Advertising Was the Prime Method by Which

question 59

Multiple Choice

In the past, advertising was the prime method by which companies reached mass audiences. Traditionally, these companies predominantly used the distribution system of which mass media?

• A) Magazines
• B) Billboards
• C) Snail mailings
• D) Newspapers or electronic media outlets

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Definitions:

Internal-Reinforcement Schedule

A strategy of self-management where individuals control their own rewards or punishments to modify behavior.

External-Reinforcement Schedule

This involves the regulation of behavior based on rewards or punishments administered from an outside source, used in various behavioral conditioning frameworks.

Positive Punishment

Adding an undesirable stimulus to decrease a behavior.

Negative Punishment

A behavior modification technique involving the removal of a desirable stimulus to decrease the probability of an undesirable behavior being repeated.