A Former Journalist, __________ Was Considered the First True Practitioner

question 52

Multiple Choice

A former journalist, __________ was considered the first true practitioner of modern public relations, whose innovations include press conferences and newsreels.

• A) James E. Grunig
• B) Arthur W. Page
• C) Edward Bernays
• D) Ivy Ledbetter Lee

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Definitions:

Bulk Sales Act

Legislation designed to protect creditors by requiring a business owner to notify them before making a large, non-ordinary sale of inventory.

Merchant

An individual or business entity engaged in the sale of goods, especially on a large scale or with foreign countries.

Grain

A small, hard, dry seed harvested from cereal plants or grasses, used for food.

Quantities

Refers to the specific amounts or numbers of items, often used in the context of purchases, manufacturing, or inventory.