The First PR Person on the Board of a Major

question 23

Multiple Choice

The first PR person on the board of a major public corporation, __________, was the vice president of public relations for AT&T from 1927 to 1946 and also helped create ethical guidelines for public relations.

• A) Ivy Ledbetter Lee
• B) Edward L. Bernays
• C) Doris E. Fleischman
• D) Arthur W. Page

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Definitions:

Durkheim

Emile Durkheim, a foundational French sociologist, is known for his works on social solidarity, collective conscience, and the role of social integration in maintaining societal order.

Profane

That which is ordinary or not sacred, often referring to everyday objects and concerns outside the realm of the religious or holy.

William James

An American philosopher and psychologist who is considered one of the leading figures in the early development of the American school of pragmatism.

Origin of Religion

The historical and anthropological exploration into how and why religious beliefs and practices emerged among human societies.