What Are the Two Main Routes of Persuasion in the ELM

question 5

Multiple Choice

What are the two main routes of persuasion in the ELM called?

• A) Central and peripheral
• B) Aortic and arterial
• C) Primary and tertiary
• D) Major and minor

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Definitions:

Independent And Dependent Variables

Variables in an experimental setup where the independent variable is manipulated to observe its effect on the dependent variable.

Control Variable

A variable that is kept constant or monitored to minimize its effect on the outcome of the experiment.

Observational Research

A research method where the researcher observes subjects in their natural environment without intervention.

Phenomenon Manipulate

Direct alteration or control exerted over phenomena to investigate causal relationships.