In the __________ Age, PR Practitioners, Unconcerned with Brand Strategy

question 33

Multiple Choice

In the __________ age, PR practitioners, unconcerned with brand strategy or other aspects of advertising, dealt primarily with media relations.

• A) information
• B) marketing
• C) golden
• D) analog

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Definitions:

Excess Capacity Scenario

A situation in which a company or economy can produce more goods or services than currently being produced without incurring additional costs.

Sales Increase

A rise in the quantity or dollar value of a company's products or services sold over a specified period.

Capacity Level

The maximum output a company can produce and sell with its current resources.

Maximum Growth Rate

The highest possible rate at which a company can expand its operations using only internal financing sources, without resorting to borrowing or issuing new equity.