In the Earliest Forms of PR During Much of the Nineteenth

question 28

Multiple Choice

In the earliest forms of PR during much of the nineteenth century, communication was largely __________, from the public relations agent through the media to the audience.

• A) symmetric
• B) asymmetric
• C) objective
• D) subjective

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Definitions:

Physical Gratification

The satisfaction or pleasure obtained from bodily sensations, often associated with fulfilling basic needs or desires.

Superego

In Freudian psychoanalytic theory, the part of the personality responsible for moral standards and ideals, arising from the internalization of societal and parental values.

Biological Gratification

The fulfillment of biological needs that is essential for the survival and well-being of an organism.

Dos and Don'ts

A list of recommended actions and practices to follow, and those to avoid, in a particular context.