How Have Advertisers Responded to Peoples' Use of Digital Video

question 49

Multiple Choice

How have advertisers responded to peoples' use of digital video recorders to fast-forward through commercials?

• A) They have completely stopped advertising on television.
• B) They have appealed to the government for new laws.
• C) They have created limited copyright technologies to curb copying.
• D) They have increasingly used product placements in television shows.

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Definitions:

Less Than 10 Minutes

A time frame or duration indicating that an activity or task takes fewer than ten minutes to complete.

Pilot Experiment

An initial small-scale study conducted to test the feasibility, time, cost, risk, and adverse outcomes of a research project.

Large-Scale Study

A research project or experiment that involves a large number of participants or data points, providing more generalizable results.

Feasibility

The measure of how possible or viable it is to achieve a goal or complete a project, often evaluated in terms of resources, time, and technology.