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Handheld camera work, when done well, can
Intended Audience
Refers to the specific group of people that a product, service, message, or content piece is aimed at reaching.
Communication Media
Various channels through which information and messages are disseminated to a target audience.
Reaching Target Consumers
Strategies and tactics used by businesses to effectively communicate and deliver their marketing messages to their intended audience segments.
IMC Communication Process
An approach that integrates different promotional tools and strategies to provide clarity, consistency, and maximum communication impact.
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