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Identify two cultural trends and two material trends that altered the meaning of marriage during the twentieth century.
Environmental Forces
External factors that impact businesses and organizations, including economic, social, technological, legal, and political conditions.
Marketing Decision
The process of choosing among various strategies and tactics to achieve marketing objectives and satisfy consumer needs.
Regulatory Forces
External pressures that influence and shape the business environment, including laws and regulations.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
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