Uses and Gratifications Theory (UGT) Is a Theory Which Explains

question 9

Multiple Choice

Uses and Gratifications Theory (UGT) is a theory which explains:

• A) why and how people actively seek out specific media to satisfy specific needs.
• B) why and how people actively seek out specific brands and products to satisfy specific needs.
• C) why and how people avid specific products that do not satisfy their needs
• D) why and how individuals choose media channels

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Definitions:

Stereotypically Male

Attributes or behaviors traditionally associated with or expected of men, often based on societal norms or stereotypes.

Stereotypically Female

Characteristics or behaviors traditionally associated with women by societal norms.

Dressed

The act of putting on clothes or the state of being clothed, often considered in relation to social norms and contexts.

Dissatisfied

The feeling of not being content or happy with a situation, outcome, or product.