Understanding the Media Habits of the Target Group Enables

question 3

Multiple Choice

Understanding the media habits of the target group enables

• A) prediction of what their future media habits will be
• B) who else has similar media habits
• C) who else will like the same type of messages
• D) precise targeting of messages

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Definitions:

Socially Responsive

Characteristics of an individual or entity that demonstrates awareness, sensitivity, and adaptability to social contexts and needs.

Observational Learning

Gaining understanding and abilities through the observation and emulation of other individuals.

Observational Learning

The process of acquiring information or behavior patterns by observing and imitating others.

Bandura

A psychologist known for his work on social learning theory and the concept of self-efficacy.