Which of the Following Is Not a Clear IMC Objective

question 7

Multiple Choice

Which of the following is not a clear IMC objective?

• A) increase awareness of brand X by 20% over 20 months
• B) increase levels of trial of brand X by 5% over three months
• C) increase consumer positivity towards the brand relative to its rivals by 5% over three months
• D) increase brand recognition from 2% of the target audience to 10% in four months
• E) all of the above are clear IMC objectives

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Definitions:

Overhead Applied

The amount of overhead costs allocated to products or job orders based on the predetermined overhead rate.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to specific products or projects based on their use of activities.

Overhead Assigned

The allocation of indirect costs or overhead to specific cost objects, such as products or jobs, based on a predetermined formula.

Traditional Costing

A cost accounting method that assigns manufacturing overhead costs to products based on volume-related measures.