Which of the Following Is Not a Clear IMC Objective

question 7

Multiple Choice

Which of the following is not a clear IMC objective?

• A) increase awareness of brand X by 20% over 20 months
• B) increase levels of trial of brand X by 5% over three months
• C) increase consumer positivity towards the brand relative to its rivals by 5% over three months
• D) increase brand recognition from 2% of the target audience to 10% in four months
• E) all of the above are clear IMC objectives

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Definitions:

Pretest

An initial test or assessment conducted before the main test or experiment to evaluate participants' baseline abilities, knowledge, or attitudes.

Pretest-Posttest

A research design that measures the effect of an intervention by comparing conditions before and after the intervention is applied.

Posttest-Only

A research design where measures are taken only after the experimental manipulation, without a pretest comparison.

Mortality

The loss of subjects who decide to leave an experiment. Mortality is a threat to internal validity when the mortality rate is related to the nature of the experimental manipulation.