The Four Factors Usually Considered When Deciding Which Media to Use

question 7

Multiple Choice

The four factors usually considered when deciding which media to use in international campaigns are:

• A) cost, availability, language, media usage habits
• B) cost, availability, coverage, media connectivity
• C) cost, availability, coverage, media usage habits

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Definitions:

Bank War

Political struggle in the early 1830s between President Jackson and financier Nicholas Biddle over the renewing of the Second Bank’s charter.

Symbolic Representative

An individual or symbol that stands for or represents the values, ideals, or identity of a group, concept, or institution.

Common People

Individuals or groups not part of the elite or upper classes; generally, the majority of the population including working and middle-class persons.

Panic of 1837

A financial crisis in the United States that led to a major recession, lasting until the mid-1840s.