Social Marketing Is

question 8

Multiple Choice

Social marketing is:

• A) A specific theory
• B) A strategic process that draws on concepts and theories drawn from disciplines such as psychology, sociology, anthropology and communication as well as 'mainstream', i.e. commercial marketing
• C) A process of communication between businesses and consumers
• D) Only used by for-profit organisations

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Definitions:

Managing

The process of planning, leading, organizing, and controlling resources, such as human capital and financial assets, to achieve organizational objectives efficiently and effectively.

Corporation

A legal entity that is separate and distinct from its owners, providing limited liability to its shareholders.

The Board of Directors

A group of individuals elected by the shareholders of a corporation to oversee and make decisions on behalf of the corporation.

Partnership

An officially authorized business partnership in which two or more persons co-manage the operation and profit-sharing.