Which of the Following Is Not a Clear IMC Objective

question 4

Multiple Choice

Which of the following is not a clear IMC objective?

• A) increase awareness of brand X by 20% over 20 months
• B) increase levels of trial of brand X by 5% over three months
• C) increase consumer positivity towards the brand relative to its rivals by 5% over three months
• D) increase brand recognition from 2% of the target audience to 10% in four months
• E) all of the above are clear IMC objectives

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Definitions:

Secondary Research

The process of gathering and analyzing data that has already been collected by others, as opposed to primary research.

Electronic Tools

Digital instruments or applications used to facilitate tasks, enhance productivity, or support various activities and processes.

Methodology

The system of methods and principles used in a particular area of study or activity.

Citation

A reference to a source of information, used to give credit to the original author or to provide evidence for a claim.