Direct and Database Marketing

question 5

Multiple Choice

Direct and database marketing

• A) aims only at increasing immediate sales
• B) aims at providing value added services to sales
• C) targets people with unrelated products
• D) is only aimed at capturing customer information

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Definitions:

Functional Flexibility

The ability of an organization to adapt and respond to changes by reallocating or restructuring its workforce to meet current demands or operational requirements.

Employment Flexibility

The degree to which a job allows for flexibility in hours, location, and tasks according to the needs of both the employer and employee.

Procedural Flexibility

The ability to adapt the rules and processes in a system, such as in legal proceedings or organizational policies, to accommodate different circumstances.

Wage Flexibility

The ability of wages to adjust in response to changes in the economic environment, including supply and demand for labor.