Door to Door Sales

question 2

Multiple Choice

Door to door sales

• A) are effective as they enable face to face contact
• B) are used without any other contact
• C) have lower return on investment than other direct marketing techniques
• D) are used to build up lists of possible customers

---

Definitions:

Personal Appeals

Messages that leverage personal connections or emotional arguments to persuade or influence the recipient's decision or opinion.

"You" Attitude

A communication approach that focuses on the audience's needs and perspectives rather than the speaker's.

Audience's Need

The specific requirements or expectations that the target audience of a communication, product, or service has.

Positive Emphasis

The practice of focusing on or highlighting the positive aspects of a situation, product, or service.