Direct and Database Marketing

question 5

Multiple Choice

Direct and database marketing

• A) aims only at increasing immediate sales
• B) aims at providing value added services to sales
• C) targets people with unrelated products
• D) is only aimed at capturing customer information

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Definitions:

Negative Punishment

A behavioral principle where the removal of a desirable stimulus following a behavior decreases the likelihood of that behavior occurring in the future.

Shaping

Gradual training that rewards behavior progressively closer to the desired one.

Positive Punishment

A concept in behavioral psychology where an undesirable stimulus is introduced following a behavior to decrease that behavior's frequency.

Secondary Learning

The process of acquiring knowledge or skills that builds upon or derives from previously learned primary concepts or abilities.